Let me give you a contrarian opinion that might upset some customers.
Say no to channel requests. Most of them. Almost all of them.
A customer asks for an obscure channel. You add it. That channel costs you bandwidth, storage for EPG data, and maintenance time. One customer watches it. Maybe. The other 199 customers never notice it exists. You've increased your costs for zero revenue increase.
For a British IPTV reseller, every channel has a carrying cost. Not just in bandwidth. In dashboard clutter, EPG load time, and support tickets when that obscure channel breaks.
Here's the thing — most resellers say yes because they're afraid of disappointing a customer. But that customer was never going to cancel over a missing obscure channel. They will cancel if your service becomes bloated and slow.
What actually works is a clear channel request policy published on your website or welcome email: "We review channel requests quarterly. A channel must receive 5 requests from different customers to be considered. We prioritise UK channels with regular viewership."
In most cases, resellers who implement this policy find that 90% of channel requests never reach the 5-request threshold. The customer moves on. You save time and money.
One real-world scenario: a reseller in Leeds was adding 15-20 channels per month based on individual requests. His IPTV Reseller Panel had grown from 800 to 1,700 channels in 9 months. His EPG load time had doubled. His customers were complaining that the guide felt slow.
He implemented the 5-request policy. Monthly channel additions dropped to 2-3. He removed 400 channels with zero views in 90 days. EPG load time improved by 40%. His British IPTV customers noticed the speed improvement. Not one customer complained about a missing channel.
The pattern that keeps showing up is that resellers mistake volume for value. A smaller, curated channel list outperforms a giant, unfocused one every time.
Say no more often. Your panel will thank you. So will your customers.